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Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site. The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.To keep this resource 100% free for users, we receive advertising compensation from the sites listed on this page.Along with key review factors, this compensation may impact how and where sites appear on the page (including, for example, the order in which they appear).Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.One factor behind the substantial growth among younger adults is their use of mobile dating apps.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.
Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.